Arbeitsgruppe Informationsmanagement

E-Commerce Management (E-Business 2)

WiSe 2012/13


Modulbereich:

VAK: ME-805.04

Termin: Thursday 8:45 - 12:00 h (s.t.)

Raum: GW1 B0100

CP: 6

Course language: English

Ziele:

Inhalte:

E-commerce business models and strategies
Marketplace analysis for e-commerce
Regulatory, ethical and social environments of e-commerce
E-commerce infrastructure
E-marketing and customer relationship management
E-commerce security
E-commerce payment systems
Mobile and social e-commerce